The 6th China Digital Entertainment Expo & Conference

The China Digital Entertainment Expo & Conference (ChinaJoy) is sponsored by the General Administration of Press and Publication of the P. R. China (GAPP), the Ministry of Science and Technology of the P.R. China, General Administration of Sport of the P.R. China, the Informatization Office of the State Council of the P.R. China, China Council for the Promotion of International Trade (CCPIT), the National Copyright Bureau of the P.R. China and Shanghai Municipal Government. It is organized by the China Game Publishers Association, Howell International Trade Fair Limited, and Shanghai Municipal Bureau of Press and Publication. The show is also highly supported by the Ministry of Information Industry of the P. R. China (MII), the Ministry of Education of the P.R. China, the Communist Youth League of China, China Working Committee for Caring for the Next Generation, the Publishers Association of China, China Software Industry Association, Internet Society of China, China Telecom Group. Also, overseas associations such as International Game Developers Association (IGDA), Interactive Software Federation of Europe (ISFE), Computer Entertainment Supplier's Association (CESA), Entertainment Software Association (ESA), Korea Game Development & Promotion Institute (KGDI), and Korea Amusement Machine Manufacturers Association (KAMMA) had given their great support from all aspects.

Following the E3 in the U.S. , and the Tokyo Game Show in Japan , ChinaJoy is designed to become another great event for the world's game industry. It is meant to strengthen domestic game supervision in China , actively regulate the Chinese market, and rigorously fight against piracy, in order to encourage and support the development and the sales of legal game products. The Organizing Committee also wants to assist the national government to guide the young people to the healthy use of the electronic and online game products, to encourage the public to fight against piracy, and to promote the sales of good domestic products. Also, we want the world to know more about China game industry through ChinaJoy.

To evaluate the market value of new game products. Based on the reaction of over 110,000 game fans to the latest games displayed on the expo, game developers will take this opportunity to make a scientific analyses and forecast for players’ recognition of the new game titles, or to improve the game so as to satisfy the players’ needs as much as possible. Additionally, game operating companies will further their knowledge about the market prospect of certain game product according to spot players’ real response to it, so as to minimize the commercial risks in the selection of games and avoid inconsiderate purchase of so-called “Big Hits” And now, the most of the game operating companies in China recognize their final judgment in game selecting should be given during ChinaJoy.

To provide the most comprehensive conferences programs. Since ChinaJoy undertakes the mission of stimulating the development of digital interactive entertainment industry in China, it has attached great importance to establishment of forums. The organizing committee especially initiated a summit forum of China digital interactive entertainment industry so called China Digital Entertainment Forum and in consideration of the Venture Capital and Investment issue, so we launched a sub-forum called China Game Investment and Development sub-Forum, to promote mobile game entertainment development, we continue to organize the sub-forum called China Mobile Entertainment sub-Forum, in order to promote development of casual game, we continue to organize the sub-forum called China Casual Game Development sub-Forum and a special internal forum for youth protection and violence control in games. All these conference programs hold specific discussions on industry development, technical exchange, youth protection, copyright protection, etc. These conferences had a positive and far-reaching impact upon the development of digital interactive entertainment in China and even all over the world.

ChinaJoy wishes that every participating company benefit from this exhibition and our considerate services. We believe that the creative use of our diverse service items based on the marketing strategies and self development plans of the participants could be a great help to achieve their goals, such as market promotion, information exchange, and long-term local partnership seeking. ChinaJoy will create a super-highway to lead them to enter the China market.

We welcome everyone who is interested in this industry to join us. And also, our sincere thanks goes to the game producers who would like to share their new products and technologies with us. We promise that all the exhibiters would be provided with abundant business opportunities.