ChinaJoy Organization Committee started the recruitment of the Expo and affiliated activities in 2008 on October 29, 2007. The organization committee formally confirmed the venue and the date for the up coming Expo, Summit Forum, special forums, and agenda of various sub-events of ChinaJoy 2008.

1. The 6th China Digital Entertainment Expo & Conference (abbreviated as “ChinaJoy”) is considered to coordinate with and to take the opportunity of Olympic Games 2008 for catching the attention from international professionals and media. It is fixed that the Expo will be held on July 17th – 19th 2008 at Shanghai New International Expo Center as well; summit forum and other speical forums will be held at Sofitel Jinjiang Oriental Pudong Shanghai and Shanghai New International Expo Center separately as well.

2. Emblem of ChinaJoy 2008 returns to original nature that reflects features of the Stone Age and Mayan Civilization that always appear in games.

3. The recruitment work has been started domestically and internationally at the same time, the bilingual sales kit of ChinaJoy has been delivered to agencies and partners in China, Japan, Korea, North America and Europe; for international marketing, the organization committee carefully selected Gstar in Korea and GDC (Game Developers Conference) as key platforms for increasing the promotion of up coming event in 2008.

Download the sales kit at: http://www.chinajoy.net/tan/2008CJ_enm.pdf

Currently, well-known game companies in domestic and overseas and previous exhibitors are inquiring for the plan and arrangements of different activities of ChinaJoy 2008 from the committee.

4. The official bilingual marketing promotion film, well made by long-term official media partner – Shanghai Media Group, was firstly published after approved by the organization committee at “Golden Plume Award” ceremony on November 1st, 2007 in Beijing.

(Download 2008 ChinaJoy promotion film at http://www.chinajoy.net/tan/CJ200830s.wmv )

5. The 4 affiliated activities, 2008 ChinaJoy Cosplay Carnival, 2008 ChinaJoy Zhangjiang Cup E-Sport Competition, 2008 Miss ChinaJoy Beauty Pageant and 2008 ChinaJoy Golden Plume Award, have started the negotiation for business cooperation. Currently, ChinaJoy Cosplay Carnival and Zhangjiang Cup E-Sport Competition have confirmed principal sponsors; the organization committee will continuously invest more for the activities. To match up the features of Olympic Games 2008, the organizer specially planned distinguished E-competitions, it is believed that the preliminary competition in eight cities and final competition held on site at ChinaJoy on July 17th – 19th would be excited one!

6. The partnership for the event in 2008 is in progress, at present, the organization committee has extended contracts with world famous media, such as the biggest game magazine - “Famitsu” in Japan, “Game Face” from Germany, and “Game Daily” under AOL etc. The famous Chinese game magazine - “Play!” again became publisher of “Show Daily” during the exhibition period. Media Department of the committee is now discussing cooperation with more professional magazines, web media and video media relate to different activities in 2008.

Taking the opportunity of Beijing Olympics, we have enough reason to believe that the 6th ChinaJoy will attract more eyeballs, its internationalization will be leveled up, ChinaJoy is making its best effort to become the largest game show of the world.

ChinaJoy Official Webiste: http://www.chinajoy.net 

Organization Committee Contact:
Person: Mr. Shawn Luan / Mr. Nick Yu
Tel: 86 10 51659355 ext. 22/16
Fax: 86 10 87732633
E-mail: howell@howellexpo.com / nick_yu@howellexpo.com